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AAMU商学院Del Smith院长为我院MBA带来精彩讲座

[ 发布时间:2019-05-27 ]


5月25日上午,美国阿拉巴马农工与机械大学(AAMU)商学院Del Smith院长为我院MBA带来了精彩讲座。

Del Smith院长就其长期从事研究的领域,为同学们带来题为《发展创新商业模式:过程中的信任》的专题讲座。如今商业模式需要不断创新进而吸引投资者、合作伙伴、员工、客户等诸多重要资源,在这一过程中,信任尤为重要。Del Smith院长介绍了情感信任(Affective Trust)和认知信任(Cognitive Trust)的两种模型,在新商业模式发展过程中如何形成和发展情感信任和认知信任,并讨论了商业模式中的创新水平如何与信任理论相互作用以产生不同的结果。

在互动环节中,同学们结合自身情况对阿拉巴马暑期游学项目及商业模式中的信任问题向Smith院长进行提问,Smith院长进行了耐心的回答。现场气氛十分活跃,同学们纷纷表示此次讲座扩宽了大家的视野,既了解了游学项目,也对商业模式信任问题加深了理解,本次讲座在掌声中圆满落下帷幕。

 

Dr. Del Smith has extensive management and leadership experience in healthcare, IT, higher education, and government. Since 2015, he has served as dean and professor of the College of Business & Public Affairs at Alabama A&M University. In 2018, his role at the university expanded to include executive director for economic development. Del previously served as commissioner of economic development for the City of Rochester, New York, where he managed over $850 million in housing and economic development programs, led a team of 150 professionals, and launched the city’s Office of Innovation and Strategic Initiatives. Prior to his appointment as commissioner, Del was an associate professor of management at the Rochester Institute of Technology (RIT) and inaugural director of RIT’s Center for Urban Entrepreneurship, securing over $3 million in initial funding for the center. Dr. Smith earned his Ph.D. in Management from the University of Alabama.